Tinder saw a 60 percent increase in super-likes during Christmas week last year, but anytime between Christmas and Valentine's Day is better than usual.
Apps that will see the most traffic and new members are the ones that have the most in the first place, says Gandhi.
This year Match foresees hitting the most new memberships at P. on January 8, when 42 percent more people than usual will join.
The app Plentyoffish, on the other hand, predicted January 1 would break records, with a 48 percent increase in sign-ups.
This is the big one, because depressing though it may be, your smiling face is the first thing on which people will judge you.
Relationship psychologist Honey Langcaster-James says: “Look straight into the camera and smile showing your teeth – this says open, friendly, healthy and confidence.” A recent study of the most popular profiles on dating sites showed 88 per cent are making eye contact with the camera in their profile picture.
Give the person a second date and stop trying to line up the next suitor.
You never know what can blossom over time AND you won’t get burned out by all the first dates.
So this may not be the best time of year to experiment with a niche new app.
Stick to the standard ones like Tinder, Match, Plentyoffish, or OKCupid for now.
Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.
You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.
Just like meeting a stranger in real life, you have to stay safe when you’re online.