The show is launched by Jiangsu TV and airs on weekend nights at on Jiangsu TV.
Following the successful model, a number of reality dating shows made by other regional stations have appeared on China's small screen.
Hunan Satellite TV started airing Women Yuhui Ba (我们约会吧, “Let's Go on a Date”), Zhejiang Satellite TV has Wei Ai Xiang Qian Chong (为爱向前冲, “Go for Love”), and now Shanghai is also introducing its own version of reality dating TV.
The show is so popular and has attracted attention of many foreign media. Happy Camp 快乐大本营 is produced by Hunan TV Station, the most successful provincial level station in the country.
Started from 1997, the programme has remained in production since then.
Australian candidate Joe Sweeney left the show without a date when the woman he had chosen rejected him, saying her parents might not approve of a relationship with a foreigner.
After living in China for two years, Sweeney says her decision didn’t surprise him. “A recent British contestant — looking very British — was able to keep every Chinese female candidate interested in him at least in the first round,” Jing Han says.
While all contestants must be fluent in Mandarin, according to Han, several non-Asian candidates have applied.
For Chinese contestants and their parents, such diversity might not be easy to take.
According to Beijing-based CSM Media Research, the audience ratings for Fei Cheng Wu Rao - which as of May 22, 2013 had screened a total of 343 episodes - were 2.77 percent of television viewers, or 36 million, twice as many as the nearest competitor for that timeslot.