Still, while the headlines want us to believe that hundreds of thousands of seniors are happily engaged in online dating and finding our next partners via their profiles, would that it were that simple!
The online dating scene is a bit of a jungle, with people claiming to be who they aren’t (younger, mainly) and potential matches getting stuck in endless email conversations before ever meeting.
New York City and Los Angeles are up next and will launch when enough people have registered from these areas.
So you're a single midlife woman and you care about sex? And no, I'm not just talking about women who are looking for casual fun, although that's a perfectly acceptable choice.
If you're tired of swiping right and ending up with another creep, Tinder isn't the only dating app out there, there's a huge variety of apps to choose from.
Dating may be tricky but most mobile apps operate the same way.
Figures suggest ten million matches a day are made on Tinder, with the immense popularity of the app landing 27-year-old co-founders Justin Mateen and Sean Rad a coveted spot on the Forbes 2014 30 Under 30 list among the world's brightest young stars.
A recent Pew survey on remarriage found that divorce rates for older Americans have doubled since 1990 and one in two divorced or widowed seniors had remarried in 2013.When was the last time you struck up a conversation with a complete stranger at a bar, snared a boyfriend through a blind date or had a fling with some guy you met at a random concert? Everyone knows that the dating scene is online - unless you're willing to televise your quest for love and sign up for the second series of First Dates, in which case, bravo.Whether you've been on 100 online dates or have resigned yourself to the fact that you'll most likely die alone or worse, are considering allowing your mum to play matchmaker (because Tom from next door seems like husband material), in 2016, finding that perfect match is an art form.Where I do agree with dating coaches is on the importance of marketing.You have one shot -- a fleeting shot, given the cyber candy store otherwise known as online dating -- to make yourself stand out.Nothing puts the kibosh on a one-night stand like announcing that sex is off-limits.