Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past.
Online dating services are now the second most popular way to meet a partner.
In a paper to be published in the Computers In Human Behavior journal, Rebecca Brand a psychologist who led the study, concluded: ‘The overall attractiveness of the photo was positively correlated with the overall attractiveness of the text.
In other words, those who are physically attractive also write more appealing profiles.
The students were each given 25 of the photographs, and asked to rate how attractive they found each man if they were considering him for a date, short-term sexual encounter or long-term relationship.
They were also asked to consider how confident and masculine he seemed from the picture.
The two services used by these individuals were OKCupid and Match.com, two of the largest and most popular dating websites on the Internet.
What I learned from carrying out an interview of a female and the interview of a male trying to dig into this intriguing subject was that using the Internet for dating is equally painful for men and for women, but for very different reasons.
If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.
With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.
Okay, it’s time to have an open and frank discussion about the battle of the sexes and the dating game.