Sales promotion is an important component of a company's marketing communication strategy along with advertising, public relations, and personal selling.At its core, sales promotion is a marketing activity that adds to the basic value proposition behind a product (i.e., getting more for less) for a limited time in order to stimulate consumer purchasing, selling effectiveness, or the effort of the sales force.AA - Advertising Association - A forum through which companies and their trade associations can collectively monitor and review developments relevant to the advertising industry; shape the sector’s self-regulatory systems; and advise policy makers.
Acorn provides valuable consumer insight helping you target, acquire and develop profitable customer relationships and improve service delivery - website AIDA - Attention, Interest, Desire, Action - Used more typically to represent the process through which marketers engage the consumer through advertising.
This applies equally to promotional marketing BBO - Buy Back Offer - Any promotion where the promoter offers to buy back the goods at a future date for a set price, usually the purchase price.
Kitchen dishes for 30% of their price with large packs of detergent.
The trade is reluctant to handle this sort of offer os it involves extra work for the sales girls and in supermarkets often results in congestion at the check-outs.
as used in section 311(b)(6) of the Act, means any draft, bill of exchange, acceptance or obligation which is made, drawn, negotiated or incurred by the obligor for the purpose of financing the purchase, processing, manufacture, shipment, storage or sale of goods, wares or merchandise and which is secured by documents evidencing title to, possession of or a lien upon the goods, wares or merchandise or the receivables or proceeds arising from the sale of the goods, wares or merchandise previously constituting the security: The security is received by the trustee simultaneously with the creation of the creditor relationship with the obligor arising from the making, drawing, negotiating or incurring of the draft, bill of exchange, acceptance or obligation.
This is a list of United States Code sections, Statutes at Large, Public Laws, and Presidential Documents, which provide rulemaking authority for this CFR Part.Sales promotion is believed to change this accepted price-value relationship by increasing the value and/or lowering the price.Familiar examples of consumer sales promotion tools include contests and sweepstakes, branded give-away merchandise, bonus-size packaging, limited-time discounts, rebates, coupons, free trials, demonstrations, and point-accumulation systems. First, sales promotion ranks in importance with advertising and requires similar care in planning and strategy development.This list is taken from the Parallel Table of Authorities and Rules provided by GPO [Government Printing Office].It is not guaranteed to be accurate or up-to-date, though we do refresh the database weekly.This last factor distinguishes sales promotion from other promotional mix tactics.