This is why we bring suitable profiles to our members, delivering 3-7 potential matches a day.
To help ensure that your matches will be compatible, we base these suggestions on relationship preferences, location in Canada, and individual personality test answers.
And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
"People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made $153 million in Canada in 2014.
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.
From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.
But for those of us looking to go a cheaper route, there's a solution: the internet.
"It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.
"The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.
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